The best business relationships aren’t built on pitches, they’re built on performance. When you genuinely understand a client’s business, something shifts. Trust deepens. Opportunities expand. That’s what happened with RaceTrac.
What started as a focused engagement in one state has grown into a multi-state mandate. This expansion wasn’t handed, it was earned. Earned by the trust of great clients, and growing to meet their needs.
Through LQ’s national alliance with Realty Resource – and agents like Paul Rutledge and Zach Ellis – LQ now serves national clients wherever their commercial strategies take them.
RELATIONSHIPS BEFORE REAL ESTATE
Through a genuine working relationship, Paul and Zach became partners in RaceTrac’s overarching real estate strategy. They went behind the brand to see the vision and resolve operational nuances.
In an industry where transactions can feel, well, transactional, Paul and Zach showed up (literally, in person) to be trusted advisors.
Eventually, RaceTrac asked Paul and Zach to expand their representation across Georgia, Tennessee, Mississippi and more markets. The expanded portfolio now includes active listings, calendared dispositions, and select auctions.
“We’re executing at a higher level across multiple states because we first built that trust in Florida. Now we’re bringing those same capabilities to a broadened footprint.” – Paul Rutledge
HOW THE WORK GETS DONE
Success comes from doing a hundred small things exceptionally well. For Paul and Zach, that meant building a comprehensive marketing machine.
Targeted outreach. Strategic email campaigns that reach qualified buyers. Calls to investors who might not be actively looking, but should know. Digital marketing that cuts through the noise.
Follow-up. Disciplined follow-up separates the good from the great. Track every lead, nurture every conversation, and keep deals moving forward if momentum slows.
Face-to-face relationships. Emails and calls matter, but sitting across from a decision-maker and understanding the investment thesis is what turns trust into a long-term partnership.
EXPANDING THE MANDATE
Expansion translates into access, a mandate for any investor, buyer, and operator.
Macro-representation means more opportunities, earlier engagement, and a direct line to assets that might otherwise stay off-market … or face limited exposure.
The best marketing is great work. Deliver results. Build relationships. Answer the phone. Show up. The rest takes care of itself.
LQ Commercial | info@lqcre.com | 813.288.0020 | lqcre.com
